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Advanced Corporate Strategy |
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"Advanced Corporate Strategy" analyzes the development of long-term and agreed upon objectives, the full understanding of the competitive environment and the objective, and appraisal of corporate and human resources. Through effective implementation of these variables a successful and effective corporate strategy can be achieved. All business organizations have goals and values, resources and capabilities, and structures and operating systems. Strategy is the link-pin between the business firm and the ever-changing industry environment where customers, suppliers, and competitors are functioning. As a practical example, consider a European dairy products company that develops a complete strategy to enter the United States and gain significant market share. The strategy includes all of the necessary marketing, operating, sales and other goals necessary for this objective to be achieved over the long term, as well as, reasons for the corporate strategic decision to expand the market foot-print of the company. Through the class assignments, students will develop an understanding of all strategic elements which must be effectively developed for a business organization to have an advance strategic process in place. Some of these strategic elements include market location, expansion, globalization, growth rate, price strategy, supply chain management, quality considerations, a strong customer understanding, ever-changing business and competitive dynamics, and others.
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