International School of Management - ISM

We can determine what our competitors are doing in the "www.fishbowl", but how do we gain sustainable Competitive advantage? In this interactive course, we will explore the many factors leading to durable corporate success through the strategic application of entrepreneurial principles. Together, we will investigate:

• Entrepreneurial drivers for Change within the organization.
• Are there predictive Models of Entrepreneurship for successful / unsuccessful ventures?
• How can an Entrepreneurial Culture survive and thrive within an established corporation?
• Conversion of Opportunity and Value Proposition into an attractive corporate investment.
• From where does Sustainable Competitive Advantage come?
• How Competitive Advantage plays out for the business unit and for the corporation as a whole.
• Corporate venturing using lessons from Venture capital investments in high-potential ventures.
• The Strategic Planning Cycle: Implementation through Strategic Initiatives.
• The principles of Entrepreneurial Leadership for corporate success.
• The critical role of the Venture Champion.