International School of Management - ISM

International School Of Management
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ISM's main campus is situated in Paris' elegant 7th arrondissement, within easy walking distance of the Eiffel Tower, the Seine, and the park des Invalides. Strategic partnerships with St. John's University in New York, Fudan University in Shanghai, and Temple University Japan in Tokyo, reinforce ISM's prominent position in three more of the world's most important business capitals.
ISM MBA DBA
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E-Business in Japan - Tokyo Seminar Print E-mail
A practical view of E-commerce, information technology and trends in Japan and other Asian regions. The course format will be an interactive seminar, with substantial group work in class and homework assignments. Topics include:
  1. An introduction to E-Commerce, Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), Supply Chain Management (SCM), and E-Procurement.
  2. Internet media introduction and analysis, including permission marketing, banner and rich media advertising, affiliate marketing and auctions, focused on both Japanese Internet users and the permeation of popular products.
  3. Payment systems overview and management, with an emphasis on credit cards and other types of business transactions.
  4. Outsourcing and managing web design and site copy production, hosting provider E-Commerce and on-line transactions. This includes an introduction to Search Engine Optimization, web statistics and analysis, along with a discussion of cookies, web bugs and tracking methodology for performance optimization.
 
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DBA Testimonials

Bijan Khajehpour Khoei - DBA Alumnus from Iran
What I really needed for my DBA was a flexible curriculum. Far too many schools require their...
Charles Ble Ble - DBA Alumni from Ivory Coast
ISM provided a unique learning experience in a multi-cultural environment. The Institution has...
Mbaye Thiam - DBA Candidate from Senegal
I had a lot of interviews before I chose ISM, and what convinced me was the possibility of fitting a full-time job in...
Erman Ilicak - DBA Candidate from Turkey
I chose to undertake an ISM DBA because of its high reputation and flexible approach, and I have enjoyed continuing my...
Richard Belloff - DBA alumnus from the United States
I enrolled in ISM's DBA program with the explicit intention of teaching full-time at the university level. I was both...

Examples of our DBA Seminars

Advanced Corporate Finance
Advanced Corporate Strategy
Advanced Information Technology
Asian Business Perspectives: Globalization in East Asia - Tokyo Seminar
Business Simulations
Business Value of Information Technology
Corporate Entrepreneurial Strategies
E-Business in Japan - Tokyo Seminar
East-West Negotiations - Tokyo Seminar
Empirical Research & Advanced Statistics
Executive Finance - New York Seminar
Five Star Management - New York Seminar
International Business
International Business Policy - New York Seminar
International Business Transactions
International Capital Markets I
International Capital Markets II
Knowledge Management
Management Decision Making
Managing Strategic Risks
Marketing: Corporate Image Strategies in Japan - Tokyo Seminar
Modern Leadership
Multicultural Management
Post Enron/Andersen Ethics
Project Management
Research Methodology
Risk Control
Strategic Leadership
Strategic Marketing - New York Seminar
Supply Chain Management
Valuation & Acquisition
Venture Capital

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General Admissions

ISM Paris
148, rue de Grenelle,
75007 Paris, France
Tel: + 33 (0)1 45 51 09 09
Fax: +33 (0)1 45 51 09 08
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US Admissions

ISM New York
110 E 59th Street, New York
NY 10022, USA
+ 1 212 371 4144
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