International School of Management - ISM

International School Of Management
A Global Network for Working Professionals
The international nature of ISM is essential: more than 90 nationalities are represented, and the student body grows more diverse every year. The fact that students can earn an ISM degree and continue working sets ISM apart from other graduate level institutions.
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Marketing: Corporate Image Strategies in Japan - Tokyo Seminar Print E-mail
Despite more than a decade of slow economic growth, Japan remains one of the largest, most dynamic markets in the world. This course will take an in-depth look at the strategies domestic and international brands have employed to lure Japan’s famously demanding consumers. It will also cover the social and demographic trends that will shape corporate marketing strategies going forward. Particular focus will be given to how marketing strategies in Japan differ from Europe and the US including product proliferation and focus on extreme quality. Examples and case studies will include luxury brands and convenience stores, as well as the automotive, food and hospitality industries.
 
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DBA Testimonials

Erman Ilicak - DBA Candidate from Turkey
I chose to undertake an ISM DBA because of its high reputation and flexible approach, and I have enjoyed continuing my...
Nicolas Aubert - DBA Alumnus from Switzerland
In today’s changing world, people who do not continuously learn are lost, and unprepared for tomorrow. My high...
Richard Belloff - DBA alumnus from the United States
I enrolled in ISM's DBA program with the explicit intention of teaching full-time at the university level. I was both...
Wolfgang Fuerlinger - DBA Alumnus from Austria
I wanted to move forward in my business education: I had earned my MBA, and had to take another step. The DBA at ISM is...
Ronan LeBouc - DBA Candidate from Luxembourg
I was looking for a school that upheld American DBA standards, some place where I could attend seminars on a monthly...

Examples of our DBA Seminars

Advanced Corporate Finance
Advanced Corporate Strategy
Advanced Information Technology
Asian Business Perspectives: Globalization in East Asia - Tokyo Seminar
Business Simulations
Business Value of Information Technology
Corporate Entrepreneurial Strategies
E-Business in Japan - Tokyo Seminar
East-West Negotiations - Tokyo Seminar
Empirical Research & Advanced Statistics
Executive Finance - New York Seminar
Five Star Management - New York Seminar
International Business
International Business Policy - New York Seminar
International Business Transactions
International Capital Markets I
International Capital Markets II
Knowledge Management
Management Decision Making
Managing Strategic Risks
Marketing: Corporate Image Strategies in Japan - Tokyo Seminar
Modern Leadership
Multicultural Management
Post Enron/Andersen Ethics
Project Management
Research Methodology
Risk Control
Strategic Leadership
Strategic Marketing - New York Seminar
Supply Chain Management
Valuation & Acquisition
Venture Capital

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General Admissions

ISM Paris
148, rue de Grenelle,
75007 Paris, France
Tel: + 33 (0)1 45 51 09 09
Fax: +33 (0)1 45 51 09 08
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US Admissions

ISM New York
110 E 59th Street, New York
NY 10022, USA
+ 1 212 371 4144
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