International School of Management - ISM

Second, the researcher today needs a large toolbox or approaches to study the complex issues in our society. No longer can we, as researchers, use only experiments or surveys to address our research problems. Researchers in this new century – whether conducting research or reading research to self-inform – need to know about both Quantitative and Qualitative approaches to inquiry and to have an in-depth understanding of the multiple research designs and procedures used in our studies today. Throughout the steps in the process or research, you will be introduced to both quantitative and qualitative approaches to examine each step and learn about their differences and similarities in application. This course will also introduce you to eight distinct quantitative and qualitative research designs or procedures that comprise the repertoire of the researcher today.