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| Corporate Entrepreneurship for Competitive Advantage |
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The term “Entrepreneurial” has been around for 2 centuries, having been introduced in the eighteenth century by Richard Cantillon. Cantillon believed that the primary role of entrepreneurs was to bear risk. The definition of an entrepreneur and of entrepreneurism has evolved in many different and occasionally contradictory ways. Others, including Joseph Schumpeter, have associated the terms with innovation. Obviously, both definitions focus on the functional economic role by entrepreneurial activity. This course is an intensive exploration of the concept of entrepreneurship. It will consider, and practice the application of, a number of tools and techniques that support the process of creating and building an entrepreneurial thinking throughout the organization to enhance corporate competitive advantage. The course will essentially explore the entrepreneurial process from a range of perspectives: • Concepts of entrepreneurship • Opportunities, creativity and innovation • Entrepreneurial leadership and teams • Resources and funding • Building a winning business plan • Growth, problems and exit
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General Admissions
ISM Paris
148, rue de Grenelle
75007 Paris
France
Tel: + 33 (0)1 45 51 09 09
Fax: +33 (0)1 45 51 09 08
info@ism.edu
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110 E 59th Street
23rd Floor
New York, NY 10022
USA
Tel : + 1 212 371 4144
info.ny@ism.edu