International School of Management - ISM
| Current Issues in Marketing |
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Business is continually becoming more competitive and the world much smaller. To remain profitable, businessmen continually need to implement Innovative interpretations of traditional commerce theory. This course attempts to provide those innovative interpretations for the field of Marketing. Current research articles and Cases are used to provide a current interpretation of the traditional marketing concepts. The course is designed to be beneficial to not only experienced marketers looking to update their knowledge base, but also to the novice interested in understanding the basic theory of marketing in the context of today's ever changing business environment. |
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Examples of our E-Learning Seminars
Active Investment Management
Corporate Entrepreneurship for Competitive Advantage
Corporate Finance
Corporate Valuations - Measuring and Managing Value
Current Issues in Marketing
Dynamic Strategic Management
e-Commerce - Legal, Business and Tax Issues
Effective Brand Management
Ethics in Business
Global Estate and Succession Planning
International Management
International Marketing I
International Marketing II
International Organizational Behavior
International Taxation
Introduction to Accounting and Finance Principles
Managing the Innovation Process
Multicultural Management
Offshore Financial Centers
Research Methodology
Corporate Entrepreneurship for Competitive Advantage
Corporate Finance
Corporate Valuations - Measuring and Managing Value
Current Issues in Marketing
Dynamic Strategic Management
e-Commerce - Legal, Business and Tax Issues
Effective Brand Management
Ethics in Business
Global Estate and Succession Planning
International Management
International Marketing I
International Marketing II
International Organizational Behavior
International Taxation
Introduction to Accounting and Finance Principles
Managing the Innovation Process
Multicultural Management
Offshore Financial Centers
Research Methodology
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NY 10022, USA
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