International School of Management - ISM
| International Marketing I |
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The course provides a thorough coverage international marketing, with subject emphasis on the planning and strategic problems confronting companies that market across cultural boundaries. The use of the Internet as a tool of international marketing is stressed throughout the course. Internet-related problems are designed to familiarize the candidate with the power of the Internet in his or her research, to illustrate data available on the Internet, and to challenge the candidate to solve problems using the Internet. Many of the examples, illustrations, and exhibits found in the course materials can be explored in more detail by accessing the Web addresses that are included. Current, relevant corporate examples are used to stimulate interest and increase understanding of the ideas, concepts and strategies presented in emphasizing the importance of understanding cultural uniqueness and relevant business practices and strategies when marketing across borders. |
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Examples of our E-Learning Seminars
Active Investment Management
Corporate Entrepreneurship for Competitive Advantage
Corporate Finance
Corporate Valuations - Measuring and Managing Value
Current Issues in Marketing
Dynamic Strategic Management
e-Commerce - Legal, Business and Tax Issues
Effective Brand Management
Ethics in Business
Global Estate and Succession Planning
International Management
International Marketing I
International Marketing II
International Organizational Behavior
International Taxation
Introduction to Accounting and Finance Principles
Managing the Innovation Process
Multicultural Management
Offshore Financial Centers
Research Methodology
Corporate Entrepreneurship for Competitive Advantage
Corporate Finance
Corporate Valuations - Measuring and Managing Value
Current Issues in Marketing
Dynamic Strategic Management
e-Commerce - Legal, Business and Tax Issues
Effective Brand Management
Ethics in Business
Global Estate and Succession Planning
International Management
International Marketing I
International Marketing II
International Organizational Behavior
International Taxation
Introduction to Accounting and Finance Principles
Managing the Innovation Process
Multicultural Management
Offshore Financial Centers
Research Methodology
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