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International Marketing I |
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The course provides a thorough coverage international marketing, with subject emphasis on the planning and strategic problems confronting companies that market across cultural boundaries. The use of the Internet as a tool of international marketing is stressed throughout the course. Internet-related problems are designed to familiarize the candidate with the power of the Internet in his or her research, to illustrate data available on the Internet, and to challenge the candidate to solve problems using the Internet. Many of the examples, illustrations, and exhibits found in the course materials can be explored in more detail by accessing the Web addresses that are included. Current, relevant corporate examples are used to stimulate interest and increase understanding of the ideas, concepts and strategies presented in emphasizing the importance of understanding cultural uniqueness and relevant business practices and strategies when marketing across borders.
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