|
International Marketing II |
 |
 |
This course is designed to provide participants with an analytical decisionoriented framework for the development and implementation of global marketing programs. Consequently, after completing this course, you should be able to analyze, select and evaluate the appropriate conceptual frameworks for approaching the five main management decisions connected with the global marketing process – whether to internationalize, deciding on which markets to enter, deciding how to enter the foreign market, designing the global marketing program and implementing and coordinating the global marketing program.
|
