International School of Management - ISM

International School Of Management
A Global Network for Working Professionals
The international nature of ISM is essential: more than 90 nationalities are represented, and the student body grows more diverse every year. The fact that students can earn an ISM degree and continue working sets ISM apart from other graduate level institutions.
  • International School of Management - ISM
  • International School of Management - ISM
  • International School of Management - ISM
  • International School of Management - ISM
  • International School of Management - ISM
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International Marketing II Print E-mail
This course is designed to provide participants with an analytical decisionoriented framework for the development and implementation of global marketing programs. Consequently, after completing this course, you should be able to analyze, select and evaluate the appropriate conceptual frameworks for approaching the five main management decisions connected with the global marketing process – whether to internationalize, deciding on which markets to enter, deciding how to enter the foreign market, designing the global marketing program and implementing and coordinating the global marketing program.

 
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ISM Paris
148, rue de Grenelle,
75007 Paris, France
Tel: + 33 (0)1 45 51 09 09
Fax: +33 (0)1 45 51 09 08
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ISM New York
110 E 59th Street, New York
NY 10022, USA
+ 1 212 371 4144
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