International School of Management - ISM
| Brand Management |
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| This course will introduce students to a wide range of concepts essential to managing product brands, service brands, and corporate brands. Students will gain insight into the strategic importance of Branding and brand Portfolio management, as well as the day-to-day activities of the brand manager. The course's readings and case studies are intended to introduce students to the most important issues managers face in building and sustaining brand Equity. Students will also be exposed to some of today's best cutting-edge thinking and research on branding. |
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IEMBA Degree
OverviewGoals & Learning Objectives
Program Description
Seminars
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International Partner Programs
International Business Certificate Programs
Dual Degree Programs
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IEMBA Testimonials
Examples of our IEMBA Seminars
Brand Management
Business Applications of Information Technology
Business Ethics
Business Ethics & Values
Corporate Development
Corporate Finance
Doing Business in China
Doing Business in Japan
East-West Negotiations
Enterprise Risk Management
Entrepreneurship
Executive Leadership
Financial Management
Global Policy & Strategy for the 21st Century
High Performance Management
Human Resource Management
Human Resource Management in Japan
International Business Law
International Finance
International Marketing
Luxury Brand Management
Marketing in China
Marketing: Retailing in Japan and Asia
Operational Risk Management
Reform of the RMB Exchange Rates and Banking System in China
Strategic Management
Strategic Planning
Strategy of a Firm
Supply Chain Management
Supply Chain Management
Understanding International Capital Markets
Business Applications of Information Technology
Business Ethics
Business Ethics & Values
Corporate Development
Corporate Finance
Doing Business in China
Doing Business in Japan
East-West Negotiations
Enterprise Risk Management
Entrepreneurship
Executive Leadership
Financial Management
Global Policy & Strategy for the 21st Century
High Performance Management
Human Resource Management
Human Resource Management in Japan
International Business Law
International Finance
International Marketing
Luxury Brand Management
Marketing in China
Marketing: Retailing in Japan and Asia
Operational Risk Management
Reform of the RMB Exchange Rates and Banking System in China
Strategic Management
Strategic Planning
Strategy of a Firm
Supply Chain Management
Supply Chain Management
Understanding International Capital Markets
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ISM Paris
148, rue de Grenelle,
75007 Paris, France
Tel: + 33 (0)1 45 51 09 09
Fax: +33 (0)1 45 51 09 08
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US Admissions
ISM New York
110 E 59th Street, New York
NY 10022, USA
+ 1 212 371 4144
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