International School of Management - ISM

International School Of Management
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ISM's main campus is situated in Paris' elegant 7th arrondissement, within easy walking distance of the Eiffel Tower, the Seine, and the park des Invalides. Strategic partnerships with St. John's University in New York, Fudan University in Shanghai, and Temple University Japan in Tokyo, reinforce ISM's prominent position in three more of the world's most important business capitals.
ISM MBA DBA
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Brand Management Print E-mail
This course will introduce students to a wide range of concepts essential to managing product brands, service brands, and corporate brands. Students will gain insight into the strategic importance of Branding and brand Portfolio management, as well as the day-to-day activities of the brand manager. The course's readings and case studies are intended to introduce students to the most important issues managers face in building and sustaining brand Equity. Students will also be exposed to some of today's best cutting-edge thinking and research on branding.
 
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IEMBA Degree

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IEMBA Testimonials

Michael Savanis - IEMBA Student from the US
After researching a number of graduate MBA programs, I selected ISM for its innovative approach to providing a...
Lan Li - IEMBA Alumna from China
I searched the internet and discovered ISM through its great web site. The school’s schedule is flexible enough...
Eric Boz - IEMBA Alumnus from France
The ISM IEMBA program constitutes a powerful tool that has allowed me to tackle new challenges...
Matt Dean - IEMBA Alumnus from New Zealand
I needed an executive program with a flexible schedule that would allow me to study in Paris. I’d always felt...
Thierry Mouelle - IEMBA Student from Cameroon
I would like to seize this occasion to express how very pleased I am to have been given the opportunity to be part of...

Examples of our IEMBA Seminars

Brand Management
Business Applications of Information Technology
Business Ethics
Business Ethics & Values
Corporate Development
Corporate Finance
Doing Business in China
Doing Business in Japan
East-West Negotiations
Enterprise Risk Management
Entrepreneurship
Executive Leadership
Financial Management
Global Policy & Strategy for the 21st Century
High Performance Management
Human Resource Management
Human Resource Management in Japan
International Business Law
International Finance
International Marketing
Luxury Brand Management
Marketing in China
Marketing: Retailing in Japan and Asia
Operational Risk Management
Reform of the RMB Exchange Rates and Banking System in China
Strategic Management
Strategic Planning
Strategy of a Firm
Supply Chain Management
Supply Chain Management
Understanding International Capital Markets

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General Admissions

ISM Paris
148, rue de Grenelle,
75007 Paris, France
Tel: + 33 (0)1 45 51 09 09
Fax: +33 (0)1 45 51 09 08
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US Admissions

ISM New York
110 E 59th Street, New York
NY 10022, USA
+ 1 212 371 4144
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