The theme of this course is entering and operating in the Chinese market. The course will focus on business environment analysis and investment strategies formulation and implementation. Core topics are as follows:
- Characteristics and new trends of the Chinese market
- Foreign Corporations FDI experience in China
- Practical strategic framework for investment and local operation in China To convey these ideas and practice these skills, a variety of teaching methods will be used including lectures, case analysis and class discussion.
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