International School of Management - ISM
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In today's global business environment, "marketing" is no longer a single company department that manages advertising and sales in the domestic environment. International marketing deals with the entire process of analyzing and entering markets, adapting the product-service mix to different cultural environments, establishing profitable positions, and building loyal customer relationships. The goal of this course is to analyze in depth the process of marketing products and services on an international basis by discussing the major challenges and opportunities that global marketers face in the new millennium. Emphasis is placed on the competitive environment in which global business operates, and global trends facing today's modern marketing managers. The course Pedagogy centers on short lectures that cover basic theories of international marketing practices, and the consideration of how the global business environment affects marketing decisions via discussion and analysis of company case studies. Through team projects and individual assignments, students will investigate and analyze international marketing activities of specific companies, and make individual and group presentations on their findings. |
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IEMBA Degree
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Program Description
Seminars
E-Learning
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International Business Certificate Programs
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IEMBA Testimonials
I joined ISM's IeMBA program for one essential reason: time. Being able to concentrate my learning over short periods...
Examples of our IEMBA Seminars
Brand Management
Business Applications of Information Technology
Business Ethics
Business Ethics & Values
Corporate Development
Corporate Finance
Doing Business in China
Doing Business in Japan
East-West Negotiations
Enterprise Risk Management
Entrepreneurship
Executive Leadership
Financial Management
Global Policy & Strategy for the 21st Century
High Performance Management
Human Resource Management
Human Resource Management in Japan
International Business Law
International Finance
International Marketing
Luxury Brand Management
Marketing in China
Marketing: Retailing in Japan and Asia
Operational Risk Management
Reform of the RMB Exchange Rates and Banking System in China
Strategic Management
Strategic Planning
Strategy of a Firm
Supply Chain Management
Supply Chain Management
Understanding International Capital Markets
Business Applications of Information Technology
Business Ethics
Business Ethics & Values
Corporate Development
Corporate Finance
Doing Business in China
Doing Business in Japan
East-West Negotiations
Enterprise Risk Management
Entrepreneurship
Executive Leadership
Financial Management
Global Policy & Strategy for the 21st Century
High Performance Management
Human Resource Management
Human Resource Management in Japan
International Business Law
International Finance
International Marketing
Luxury Brand Management
Marketing in China
Marketing: Retailing in Japan and Asia
Operational Risk Management
Reform of the RMB Exchange Rates and Banking System in China
Strategic Management
Strategic Planning
Strategy of a Firm
Supply Chain Management
Supply Chain Management
Understanding International Capital Markets
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