|
Marketing: Retailing in Japan and Asia |
 |
 |
This is a three day intensive course designed to provide basic background to Japanese business and marketing culture as well as offering advice and information about Japan in general. It will include detailed discussion on marketing and distribution in Japan as well as consumer lifestyles, and will be an introduction to business practices and expectations.
Course Objectives:
- To present basic information for working and researching while in Japan
- To introduce a wide range of topics about the Japanese market in 2007
- To introduce consumer marketing and distribution in Japan
- To offer advice on language, getting around in Tokyo
- To offer advice on how to get the most out of a brief study tour in Japan
|
