International School of Management - ISM

International School Of Management
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The international nature of ISM is essential: more than 90 nationalities are represented, and the student body grows more diverse every year. The fact that students can earn an ISM degree and continue working sets ISM apart from other graduate level institutions.
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Marketing in China Print E-mail
Based on the concepts and principles covered at Marketing Management course, this Advanced Marketing course offers a chance of learning advanced marketing knowledge in the service era and from the emerging market perspective from both theory and cases and transferring these ideas to individual own situation of EMBA/DBA/Ph.D. students, coming from the different cultures. The course is committed to reach the following goals gradually and ultimately with the common efforts of the students:
  • Introducing the students to key service marketing concepts and facilitating them to have overviews with a framework of theoretical knowledge.
  • Developing students’ abilities of studying fast-moving marketing situations, in particular, China as an immature market and an emerging market as well.
  • Enhancing students’ skills in thinking and decision-making with marketing perspectives and insights in the complex environment.
 
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IEMBA Degree

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IEMBA Testimonials

Thierry Mouelle - IEMBA Student from Cameroon
I would like to seize this occasion to express how very pleased I am to have been given the opportunity to be part of...
Serge Ardahalian - IEMBA Alumnus from Lebanon
I wanted to deepen my knowledge of International Marketing and obtain an MBA diploma in a friendly, student-centered...
Veronica Moiseeva - IEMBA Student from Russia
I had already earned an MBA in Russia, but I began working for a Swiss multinational in their St. Petersburg office,...
Tuong Bao Diep - IEMBA Student from Vietnam
My IEMBA from ISM was intrumental in helping me make the leap from the technical work of a car engineer to the very...
Franck Akobi - IEMBA Alumnus from Benin
I managed sales for DHL International before I decided to start my own business, but I knew that I need an...

Examples of our IEMBA Seminars

Brand Management
Business Applications of Information Technology
Business Ethics
Business Ethics & Values
Corporate Development
Corporate Finance
Doing Business in China
Doing Business in Japan
East-West Negotiations
Enterprise Risk Management
Entrepreneurship
Executive Leadership
Financial Management
Global Policy & Strategy for the 21st Century
High Performance Management
Human Resource Management
Human Resource Management in Japan
International Business Law
International Finance
International Marketing
Luxury Brand Management
Marketing in China
Marketing: Retailing in Japan and Asia
Operational Risk Management
Reform of the RMB Exchange Rates and Banking System in China
Strategic Management
Strategic Planning
Strategy of a Firm
Supply Chain Management
Supply Chain Management
Understanding International Capital Markets

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General Admissions

ISM Paris
148, rue de Grenelle,
75007 Paris, France
Tel: + 33 (0)1 45 51 09 09
Fax: +33 (0)1 45 51 09 08
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US Admissions

ISM New York
110 E 59th Street, New York
NY 10022, USA
+ 1 212 371 4144
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