Based on the concepts and principles covered at Marketing Management course, this Advanced Marketing course offers a chance of learning advanced marketing knowledge in the service era and from the emerging market perspective from both theory and cases and transferring these ideas to individual own situation of EMBA/ DBA/Ph.D. students, coming from the different cultures. The course is committed to reach the following goals gradually and ultimately with the common efforts of the students:
- Introducing the students to key service marketing concepts and facilitating them to have overviews with a framework of theoretical knowledge.
- Developing students abilities of studying fast-moving marketing situations, in particular, China as an immature market and an emerging market as well.
- Enhancing students skills in thinking and decision-making with marketing perspectives and insights in the complex environment.
|
