| Strategic Management |
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Strategic Management is the process of making and implementing strategic decisions in an ever changing environment. Because corporate strategy is relevant to all types of organizations the developing field of strategic management is both broad and diverse. This course has been written on the premise that the concepts discussed and the ideas analyzed are applicable to all types of organization, be they manufacturing or service driven.
Throughout the course we attempt to address a wide variety of issues associated with both the theoretical and practical development of the subject. Our aim is to get you to challenge the theory and its propositions, and to assess the course relevance to your firm and to your own managerial position. The course does not offer a set of universal perceptions for strategic management but moreover a series of frameworks and concepts for you to adapt and modify in the particular environment and competitive position of your organization. The course seeks to be thought provoking and to develop your knowledge of organizational policy by evaluating the conceptual framework of strategic management and by integrating this academic awareness with the real world of corporate strategy in practice. However, there is no 'right way to do things' in management and thus no prescription works for all organizations. |
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