International School of Management - ISM

International School Of Management
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ISM's main campus is situated in Paris' elegant 7th arrondissement, within easy walking distance of the Eiffel Tower, the Seine, and the park des Invalides. Strategic partnerships with St. John's University in New York, Fudan University in Shanghai, and Temple University Japan in Tokyo, reinforce ISM's prominent position in three more of the world's most important business capitals.
ISM MBA DBA
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Strategic Planning Print E-mail
The course focuses on marketing planning processes, concepts, methods and strategies with global orientation at the product level as well as the corporate level. It emphasizes the relationship between marketing and other functions, and draws upon perspectives from industrial economics, Corporate finance, and strategic management literature. Marketing strategies and practices of contemporary firms are discussed as they relate to industrial and consumer products and services. The overall objective of the course is to help students incorporate and apply the skills, methods and insights they have acquired in prior marketing and other business courses in the design and implementation of marketing strategies.
 
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IEMBA Degree

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IEMBA Testimonials

Elijah Lutwama - IEMBA Student from Uganda
I'm based in Nairobi, but I work with many business people in French-speaking Africa, so I decided to learn French...
Jean-Philip Caulier - IEMBA Alumnus from Germany
After several years of working in worldwide business, I wanted to improve my skills for...
Peter Schmallegger - IEMBA Alumnus from Austria
I was looking for an international program that offered a traditional MBA approach and an executive education at the...
Ludy Shuverer - IEMBA Student from Panama
I enrolled at ISM because I wanted a broader and more holistic approach to international business. That’s what I...
Ole Toft - IEMBA Alumnus from Denmark
My job as an international management consultant requires broad knowledge of many different...

Examples of our IEMBA Seminars

Brand Management
Business Applications of Information Technology
Business Ethics
Business Ethics & Values
Corporate Development
Corporate Finance
Doing Business in China
Doing Business in Japan
East-West Negotiations
Enterprise Risk Management
Entrepreneurship
Executive Leadership
Financial Management
Global Policy & Strategy for the 21st Century
High Performance Management
Human Resource Management
Human Resource Management in Japan
International Business Law
International Finance
International Marketing
Luxury Brand Management
Marketing in China
Marketing: Retailing in Japan and Asia
Operational Risk Management
Reform of the RMB Exchange Rates and Banking System in China
Strategic Management
Strategic Planning
Strategy of a Firm
Supply Chain Management
Supply Chain Management
Understanding International Capital Markets

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General Admissions

ISM Paris
148, rue de Grenelle,
75007 Paris, France
Tel: + 33 (0)1 45 51 09 09
Fax: +33 (0)1 45 51 09 08
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US Admissions

ISM New York
110 E 59th Street, New York
NY 10022, USA
+ 1 212 371 4144
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