International School of Management - ISM

International School Of Management
A Global Network for Working Professionals
The international nature of ISM is essential: more than 90 nationalities are represented, and the student body grows more diverse every year. The fact that students can earn an ISM degree and continue working sets ISM apart from other graduate level institutions.
ISM MBA DBA
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Strategic Planning Print E-mail
The course focuses on marketing planning processes, concepts, methods and strategies with global orientation at the product level as well as the corporate level. It emphasizes the relationship between marketing and other functions, and draws upon perspectives from industrial economics, Corporate finance, and strategic management literature. Marketing strategies and practices of contemporary firms are discussed as they relate to industrial and consumer products and services. The overall objective of the course is to help students incorporate and apply the skills, methods and insights they have acquired in prior marketing and other business courses in the design and implementation of marketing strategies.
 
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IEMBA Testimonials

Peter Schmallegger - IEMBA Alumnus from Austria
I was looking for an international program that offered a traditional MBA approach and an executive education at the...
Bo Feng - IEMBA Alumnus from China
I chose ISM to ramp up my business knowledge and management skills. I could tell the school was a "fit" for...
Chris Brown - IEMBA Alumnus from Malaysia
The IEMBA enabled me to get into upper management. I chose ISM because I could compress the IEMBA, spend time with a...
François-Xavier Quarez - IEMBA Alumnus from Hungary
The IEMBA education brought me additional insight and knowledge in the areas of international...
Umberto Chizzolini - IEMBA Alumnus from Italy
First and foremost, I chose ISM because I wanted an English-language education, and I knew that...

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ISM Paris
148, rue de Grenelle,
75007 Paris, France
Tel: + 33 (0)1 45 51 09 09
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ISM New York
110 E 59th Street, New York
NY 10022, USA
+ 1 212 371 4144
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