Seminars are held at ISM’s main seminar space situated in Paris’ elegant 7th arrondissement. All IMBA Full-time candidates are also expected to attend a two-week intensive course of study in New York.
Advertising & Communications
This seminar explains the consumer marketing process, new product development, building consumer brands, brand positioning, communication strategy, and creativity in advertising. The seminar allows students to rapidly and easily create advertising plans through a step-by-step process. Sample plans will offer an opportunity to produce effective advertising.
Business Statistics & Research Methods for Managers
This seminar focuses on the role of statistics and business research as tools for managers to use when making planning and operating decisions. The seminar prepares the manager to be a critical consumer of statistics, capable of assessing the validity and reliability of statistics and business research prepared for the manager's use. Topics include research design and data collection, survey design and sampling theory, probability theory, hypothesis testing, and research reporting and evaluating.
Entrepreneurship & Innovation
The purpose of this seminar is to discover the world of international entrepreneurs today through practical, real cases and to develop students’ entrepreneurial potential. Students are exposed to various real-world entrepreneurial ventures and will learn to identify aspects of success for new ventures as well as aspects that may impede success. By the end of the course, students should be able to analyze new entrepreneurial ventures and determine important factors that will help contribute to their success or failure.
Management and Decision Making
The purpose of this seminar is to examine and understand the fundamental building blocks of intercultural business. The course will cover issues such as employee motivation, group behavior, organizational culture and intercultural communications, and will focus on cross-cultural communication theories and skills which may be utilized to improve business relations within an intercultural context.
International Business Law
This seminar explores business management and state-of-the-art coporate governance from a legal perspective. It will provide students sufficient knowledge to negotiate and read contracts and the ability to spot legal issues as they arise in order to determine what options are available and whether counsel is required.
This seminar introduces the key elements that influence currency movements, and the methods used to hedge exposure of the multinational firm to exchange rate risk. The course explores the use of forwards, futures, options, money market hedges, and swaps to protect the multinational firm, and describes economic and translation exposure and the use of international trade financing instruments.
Supply Chain Management
The 21st century requires successful businesses to be nimble in adapting to rapid technological changes and heightened customer expectations, both domestically and internationally. The topics covered include logistics strategies, strategic alliances, outsourcing strategies, inventory management, and customer values. Emphasis is placed on local and global companies’ integration of supply chain components into a coordinated system that reduces system-wide cost and increases service level.
This seminar will examine the practical implications of ethics on business practices and the business cost of ethical failure. Participants will examine some of the reasons that executives and senior managers are particularly vulnerable to ethical failure, examine several current American and global ethical crises, and identify a personal code of conduct patterned on Stephen Covey’s Principle-Centered Leadership Model.
This seminar is designed to bring all of your previous coursework, life and business experience to bear on the issues and opportunities of leading a business organization in an environment that is competitive, uncertain, ever-changing, and global. We will review the practices of business policy development and strategic management, and focus on the practical application of these practices.
International Consumer Behavior
Students are introduced to a wide range of behavioral concepts, and we will explore the strategic implications of customer behavior for marketers. The course challenges students to examine the realities and implications of buyer behavior in traditional and e-commerce markets. The key to the course is demonstrating how an understanding of buyer behavior can help to improve strategic decision making.
Risk (volatility) in business is an essential ingredient for creating value. Managing volatility is the means to assure that the desired values are created. In this seminar we examine the organization’s mission and strategies, the available talent to achieve those strategies, and the organization’s attitude toward volatility. Then we apply tools to identify, measure, and evaluate operational situations that enable or hinder the attainment of the goals. Finally, we create an efficient portfolio of responses.
Sustainable Business Development
Students develop an understanding of how economic activity impacts the natural environment. It aims to answer the questions: How can entrepreneurs and companies develop their businesses in ways that are sustainable in the long term for the business, society, and the environment? The course attempts to address:
a) how are entrepreneurs changing the marketplace for green products?
And b) what do entrepreneurs need to know in order to launch a business without having a negative impact on the environment?