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Advertising & Communications |
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This course explains the consumer marketing process, new products development, building consumer brands, Brand Positioning, communication strategy and creativity in advertising. The course allows to rapidly and easily create advertising plans through a step-by-step process. Sample plans will offer an opportunity to produce effective advertising. Advertising that works meets clients’ goals and consumer expectations. In this context, the course will address the notions of Integrated Communication Foundation, advertising planning and strategy, advertising media and creative advertising.
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