International School of Management - ISM

International School Of Management
A Global Network for Working Professionals
The international nature of ISM is essential: more than 90 nationalities are represented, and the student body grows more diverse every year. The fact that students can earn an ISM degree and continue working sets ISM apart from other graduate level institutions.
ISM MBA DBA
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Advertising & Communications Print E-mail
This course explains the consumer marketing process, new products development, building consumer brands, Brand Positioning, communication strategy and creativity in advertising. The course allows to rapidly and easily create advertising plans through a step-by-step process. Sample plans will offer an opportunity to produce effective advertising. Advertising that works meets clients’ goals and consumer expectations. In this context, the course will address the notions of Integrated Communication Foundation, advertising planning and strategy, advertising media and creative advertising. 
 
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MBA Degree

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MBA Testimonials

Adel Benflis - MBA Alumnus from Algeria
What I liked from the very first was the flexibility of the program, and how easy it was to integrate myself with the...
Nicole Schaefer - MBA Student from Germany
The composition of the ISM MBA class is fantastic. There are people of all different ages, cultures and professional...
Esteban Velasco - MBA Alumnus from Colombia
When they think about going to business school, most people think of going to America, but I spoke English and wanted...
Lucy Mussau - MBA Student from Kenya
What struck me about ISM’s MBA, as opposed to my BBA program, was its emphasis on professional rather than...
Paule Ansoleaga - MBA Alumnus from Spain
I was looking for an English-language MBA program when I came across ISM. I read that it was based in Paris and I knew...

Examples of our MBA Seminars

Advertising & Communications
Change Management
Corporate Finance
E-Commerce
Entrepreneurship
Executive Leadership
Information Systems for Managers
International Finance
Negotiation & Conflict Resolution
Risk Management
Supply Chain Management
Supply Chain Management

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General Admissions

ISM Paris
148, rue de Grenelle,
75007 Paris, France
Tel: + 33 (0)1 45 51 09 09
Fax: +33 (0)1 45 51 09 08
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US Admissions

ISM New York
110 E 59th Street, New York
NY 10022, USA
+ 1 212 371 4144
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