|
The focus of the seminar is to provide participants with an understanding of E-commerce as an integral business strategy in a competitive global environment. The main objectives of the seminar are to introduce and familiarize the students with the basics of E-commerce and business models, to examine and appreciate various factors that shape E-commerce in the context of globalization. Students will study IT integration within a given core business, and look at the overall impact of the internet. The seminar will also describe strategic positioning and the challenges of implementation with an eye for high return on investment.
|
