International School of Management - ISM

International School Of Management
A Global Network for Working Professionals
The international nature of ISM is essential: more than 90 nationalities are represented, and the student body grows more diverse every year. The fact that students can earn an ISM degree and continue working sets ISM apart from other graduate level institutions.
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International Marketing Print E-mail
Consumer Behavior is a discipline that is rooted in the sciences of psychology, anthropology, economics, and marketing. It is the marketing aspect that is emphasized in this course. We will focus on the consumer/buyer as the central character in moving a product or service from the producer. Understanding what drives buyers to act, or not act, has far reaching implications for marketing from the R&D phase through the Point-of-purchase communication. Various decision impactors such as culture, price, needs and wants, personality, motives, perceptions, and peer pressure will be explored.
 
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MBA Testimonials

Issa Khamis - MBA Alumnus from Jordan
I saw the ISM website and I found out that the school was really everything I was looking for....
Paule Ansoleaga - MBA Alumnus from Spain
I was looking for an English-language MBA program when I came across ISM. I read that it was based in Paris and I knew...
Adel Benflis - MBA Alumnus from Algeria
What I liked from the very first was the flexibility of the program, and how easy it was to integrate myself with the...
Jean-Pierre Ndongo Zanga - MBA Alumnus from Cameroon
ISM has a good reputation the world over; that was my motivation to enroll there. The amazing program flexibility...
Esteban Velasco - MBA Alumnus from Colombia
When they think about going to business school, most people think of going to America, but I spoke English and wanted...

Examples of our MBA Seminars

Advertising & Communications
American Management
Change Management
Corporate Finance
E-Commerce
Entrepreneurship
Human Resources Development
Information Systems Management
Integrated Supply Chain Management
Intercultural Management
International Business Law
International Finance
International Marketing
International Marketing II
Introduction to Finance
Negotiation & Conflict Resolution
Risk Management
Strategic Management
Strategic Marketing

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ISM Paris
148, rue de Grenelle,
75007 Paris, France
Tel: + 33 (0)1 45 51 09 09
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ISM New York
110 E 59th Street, New York
NY 10022, USA
+ 1 212 371 4144
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