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This is the list of Seminars offered for the MBA program in Paris. You can click on each seminar title to see the details.
Advertising & Communications
This course explains the consumer marketing process, new products development, building consumer brands, Brand Positioning, communication strategy and creativity in advertising. The course allows to rapidly and easily create advertising plans through a step-by-step process. Sample plans will offer an opportunity to produce effective advertising. Advertising that works meets clients’ goals and consumer expectations. In this context, the course will address the notions of Integrated Communication Foundation, advertising planning and strategy, advertising media and creative advertising. Guest speakers will animate the seminar.
Breaking into New Markets
As Globalization is upon us, it is time to evaluate and consider critical concerns and future potential associated with breaking into new markets. The seminar will give participants practical and up-to-date information on emerging markets. Particular emphasis will be placed on Big Emerging Markets (BEMs) and China. The 10 Big Emerging Markets are Mexico, Brazil, Argentina, South Africa, Poland, Turkey, India, Indonesia, South Korea, and China. The course aims to prepare students for global leadership through the application of various models and tools to evaluate the potential in new markets, decide modes of entry, and develop go-to-market plans.
Business Statistics & Research Methods for Managers
This course focuses on the role of statistics and business research as tools for the manager to use when making planning and operating decisions. The course prepares the manager to be a critical consumer of statistics capable of assessing the validity and reliability of statistics and business research prepared for the manager's use. Topics include research design and data collection, survey design and Sampling theory, Probability theory, hypothesis testing, and research reporting and evaluating.
Change Management
The aim of the course is to expose students to the main approaches to the systemic Change management of individuals and organizations, and explore how one may create and support change dynamics. The course will cover the following topics: the foundations of change management, systemic analysis of change processes, resistance to change, the origin of the problems and the beginning of the change. The course will describe the implementation of change processes, UMR Method, the Accordion Method and the bouncing effect in performance enhancement.
Corporate Finance
This course describes the theory and practice of finance. It is true that managers learn how to cope with routine problems, but the best managers are also able to respond rapidly to change. This requires a sound knowledge of current financial theory. Throughout the course, we use sound financial theory to solve the practical everyday business problems that we face as managers not just as financial managers but also managers from other corporate functions. It is centered on looking at ways to deal with the financial decisions facing today's corporations. Good financial theory helps us understand "how" businesses function.
E-Commerce
The focus of the seminar is to provide participants with an understanding of E-commerce as an integral business strategy in a competitive global environment. The main objectives of the seminar are to introduce and familiarize the students with the basics of E-commerce and business models, to examine and appreciate various factors that shape E-commerce in the context of globalization. Students will study IT integration within a given core business, and look at the overall impact of the internet. The seminar will also describe strategic positioning and the challenges of implementation with an eye for high Return on investment.
Executive Leadership
This interactive seminar provides participants with an opportunity to explore the concept of executive leadership in the 21st century. Seminar participants are introduced to a variety of leadership concepts. Case studies give participants an excellent opportunity to discuss leadership dilemmas confronting leaders in dynamic organizational environments, while experiential exercises offer participants hands-on approaches to solve problems from various perspectives.
Entrepreneurship & Innovation
The purpose of this course is to discover the world of international entrepreneurs today through practical, real cases and to find out if you have entrepreneurial potential that can be developed? Students are exposed to various real-world entrepreneurial ventures. Students will learn to identify “aspects of success” for new ventures as well as “aspects that may impede success.” By the end of the course, students should be able to analyze new entrepreneurial ventures and determine important factors that will help contribute to their success or failure. Students will learn about business plans and how a Business plan can contribute to the success of a new entrepreneurial venture.
Financial Management
The course begins our Coursework based on the application of financial theory to the solving of everyday, current problems in international business. It begins with an introduction to the terminology, concepts, problem solving, and techniques used in financial decision making within an organization. Important areas to be discussed include the time value of money, corporate bonds or Debt instruments, the concept of Risk and return, and determining the weighted average cost of capital for firms – cost of Equity and the cost of debt.
Financial Statement Analysis
The course is an introduction to terminology, concepts, problem solving, and techniques in accounting and in analyzing financial statements of a firm. Important areas to be discussed include understanding financial statements, basic analysis of financial statements, budgeting, working capital management, Capital budgeting, long-term debt, equity funding, and working capital management. The course has 4 primary objectives: * To instill a basic understanding of accounting and finance terminology and concepts. * To develop skills necessary to complete problem solving exercises using basic accounting and finance skills. * To review how accounting and finance functions interact with the management team. * To develop an understanding of the application of accounting and finance principles to decision-making situations in a business environment.
Human Resources Development
The overall goal is to prepare the manager to utilize the human assets of the organization in a manner that maximizes his or her contributions to organizational performance. Emphasis will be given to understanding differences and similarities of individuals and groups, with careful examination of individual and group values, attitudes, and behaviors. Equipped with this understanding, the manager should be able to operate comfortably and successfully in today's complex workplace. The instructor will use a combination of lecture, discussion, and group experiences and exercises, promoting active rather than passive learning. The course of study will involve forming small teams, with each group seeking to maximize its learning and expertise in an international management setting.
Information Systems Managers
This seminar’s goal is to gain an initial understanding of the requirements of systems development. This seminar explains how to better manage communication with system designers, how to define your own business requirements towards systems, how to understand why system development tends to be slower than business itself, how to understand the relationship between business strategy and IT strategy, and how to understand the process of transforming your business requirements into systems.
Management and Decision Making
The purpose of this course is to examine and understand the fundamental building blocks of intercultural business. The course will cover issues spanning from employee motivation, group behavior, organizational culture and intercultural communications. This course focuses on cross-cultural communication theories and skills which may be utilized to improve business relations within an intercultural context. Students will learn and practice several techniques that will help them to communicate better with people from different cultures.
International Business Law
This course explores business management and state-of-the-art corporate governance from a legal perspective without it being strictly a law school course. It will give the student sufficient knowledge to Negotiate and read contracts and be able to spot legal issues as they arise in order to determine what options are available and whether counsel is required. Cultural factors are considered throughout. The approach of the course is practical and problem-oriented. The majority of the course will involve applying the learning to practical, real-world business situations that might be encountered through lecture, readings and interactive class participation.
International Finance
The course introduces the key elements that influence currency movements, and the methods used to Hedge exposure of the multinational firm to exchange rate risk. After describing the theoretical basis for determining exchange rate movements, the course explores the use of Forwards, Futures, options, Money market hedges, and Swaps to protect the multinational firm. A series of cases are used to teach the appropriate use and costs of the hedging alternatives. The course describes economic and translation exposure and the use of international trade financing instruments.
Organizational Development
This seminar is designed to expose students to the constant preoccupations of the Chief Executive of a corporation and his senior colleagues in ensuring the quality of earnings in future years. This underlines the need of the corporation to continually assess which activities will provide these future earnings. We look at the systems which must be in place to enable both the review of the profit performance of current activities and the identification of future opportunities to be carried out. In particular we examine a case study of a contested Acquisition bid of a quoted company to study the motives and methods of making such an acquisition.
Negotiation & Conflict Resolution
The negotiation seminar is dedicated to improving the process of reaching agreement among individuals, organizations, and nations. It is grounded in the concern that conflicts, handled poorly, waste resources and undermine relationships. In an era of weapons of mass destruction, unresolved conflicts may also be a threat to life itself. Conflicts handled well can provide impetus for growth, change, and mutual benefit.
Risk Management
This course prepares the student for a future in Risk management. The course explores the theoretical and practical foundations of risk management as well as the latest developments of the risk management process. The general objectives of the course are to familiarize the student with the various definitions of risk, teaching why risk matters, how to measure risk, and how to manage risk by a scientific process.
Supply Chain Management
The 21st century requires successful businesses to be “nimble” in adapting to rapid technological changes and heightened customer expectations, both domestically and internationally. The influence of the Internet and E-Commerce on Supply Chain Management has been tremendous. The topics covered include logistics strategies, strategic alliances, Outsourcing strategies, Inventory management, and customer values. Emphasis is placed upon local and global companies’ integration of supply chain components into a coordinated system that reduces system-wide cost and increases service-level.
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What has stood out to me about ISM is that the professors and students have substantial real world experience to bring...
