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This is the list of Seminars offered for the MBA program in Paris. You can click on each seminar title to see the details.
Advertising & Communications
This course explains the consumer marketing process, new products development, building consumer brands, Brand Positioning, communication strategy and creativity in advertising. The course allows to rapidly and easily create advertising plans through a step-by-step process. Sample plans will offer an opportunity to produce effective advertising. Advertising that works meets clients’ goals and consumer expectations. In this context, the course will address the notions of Integrated Communication Foundation, advertising planning and strategy, advertising media and creative advertising. Guest speakers will animate the seminar.
American Management
This course examines the theory of management as a science and art with emphasis on the principles and philosophies of management and the management skills and roles necessary for contemporary management. Topics include theory of management; management roles and skills; management styles; strategic planning; Corporate social responsibility; Business ethics; organizational design, structure and culture; Change management; Knowledge management and learning organizations.
Business Dynamics
Business Dynamics teaches young managers to master the rapid economic, technological, social, and environmental changes, while, at the same time, overcoming the challenges of managing a business. In this seminar we will use computer-simulated management situations to understand the complexities of managing a successful sustainable business. With this accelerated learning process, students become aware of the long-term and at times unforeseen consequences of their decisions. No prior computer experience is necessary, but computers are used as an aid to understanding systems.
Career Management
This seminar’s goals are to prepare students for the job market and help them overcome early career “angst”, to introduce the concept and understand the importance of career management in the contemporary work environment, and to provide a practical approach to self-assessment, job search and international career development and transitions. It aims to help create pragmatic marketing tools that fit individual profiles, needs and aspirations, to clarify and demystify certain HR practices and methods used by executive search and Outplacement firms, and to show how to anticipate and cope with career challenges and transitions while continuing to develop career paths in the workplace.
Change Management
The aim of the course is to expose students to the main approaches to the systemic change management of individuals and organizations, and explore how one may create and support change dynamics. The course will cover the following topics: the foundations of change management, systemic analysis of change processes, resistance to change, the origin of the problems and the beginning of the change. The course will describe the implementation of change processes, UMR Method, the Accordion Method and the bouncing effect in performance enhancement.
Corporate Development
This seminar is designed to expose students to the constant preoccupations of the Chief Executive of a corporation and his senior colleagues in ensuring the quality of earnings in future years. The motto is “Develop or Die”. This underlines the need of the corporation to continually assess which activities will provide these future earnings. We look at the systems which must be in place to enable both the review of the profit performance of current activities and the identification of future opportunities to be carried out. In particular we examine a case study of a contested Acquisition bid of a quoted company to study the motives and methods of making such an acquisition.
Corporate Finance
This course describes the theory and practice of finance. It is true that managers learn how to cope with routine problems, but the best managers are also able to respond rapidly to change. This requires a sound knowledge of current financial theory. Throughout the course, we use sound financial theory to solve the practical everyday business problems that we face as managers not just as financial managers but also managers from other corporate functions. It is centered on looking at ways to deal with the financial decisions facing today's corporations. Good financial theory helps us understand "how" businesses function.
Corporate Sustainable Strategy
This seminar is designed to expose students to the constant preoccupations of the Chief Executive of a corporation and his senior colleagues in assuring the quality of future earnings. The motto is "Develop or Die." This underlines corporations' need to continually assess which activities will be providing these future earnings. We look at the systems which must be in place to enable both the review of the profit performance of current activities and the identification of future opportunities. In particular, we examine a case study of a contested acquisition bid of a quoted company in order to study the motives and methods of making such an acquisition.
E-Commerce
The focus of the seminar is to provide participants with an understanding of E-commerce as an integral business strategy in a competitive global environment. The main objectives of the seminar are to introduce and familiarize the students with the basics of E-commerce and business models, to examine and appreciate various factors that shape E-commerce in the context of Globalization. Students will study IT integration within a given core business, and look at the overall impact of the internet. The seminar will also describe strategic positioning and the challenges of implementation with an eye for high Return on investment.
Entrepreneurship
The purpose of this course is to discover the world of international entrepreneurs today through practical, real cases and to find out if you have entrepreneurial potential that can be developed? Students are exposed to various real-world entrepreneurial ventures. Students will learn to identify “aspects of success” for new ventures as well as “aspects that may impede success.” By the end of the course, students should be able to analyze new entrepreneurial ventures and determine important factors that will help contribute to their success or failure. Students will learn about business plans and how a Business plan can contribute to the success of a new entrepreneurial venture.
Human Resources Development
The overall goal is to prepare the manager to utilize the human assets of the organization in a manner that maximizes his or her contributions to organizational performance. Emphasis will be given to understanding differences and similarities of individuals and groups, with careful examination of individual and group values, attitudes, and behaviors. Equipped with this understanding, the manager should be able to operate comfortably and successfully in today's complex workplace. The instructor will use a combination of lecture, discussion, and group experiences and exercises, promoting active rather than passive learning. The course of study will involve forming small teams, with each group seeking to maximize its learning and expertise in an international management setting.
Information Systems Management
This seminar’s goal is to gain an initial understanding of the requirements of systems development. This seminar explains how to better manage communication with system designers, how to define your own business requirements towards systems, how to understand why system development tends to be slower than business itself, how to understand the relationship between business strategy and IT strategy, and how to understand the process of transforming your business requirements into systems.
Integrated Supply Chain Management
The 21st century requires successful businesses to be “nimble” in adapting to rapid technological changes and heightened customer expectations, both domestically and internationally. The influence of the Internet and E-Commerce on Supply Chain Management has been tremendous. The topics covered include logistics strategies, strategic alliances, Outsourcing strategies, Inventory management, and customer values. Emphasis is placed upon local and global companies’ integration of supply chain components into a coordinated system that reduces system-wide cost and increases service-level.
Intercultural Management
The purpose of this course is to examine and understand the fundamental building blocks of intercultural business. The course will cover issues spanning from employee motivation, group behavior, organizational culture and intercultural communications. This course focuses on cross-cultural communication theories and skills which may be utilized to improve business relations within an intercultural context. Students will learn and practice several techniques that will help them to communicate better with people from different cultures.
International Business Law
This course explores business management and state-of-the-art corporate governance from a legal perspective without it being strictly a law school course. It will give the student sufficient knowledge to Negotiate and read contracts and be able to spot legal issues as they arise in order to determine what options are available and whether counsel is required. Cultural factors are considered throughout. The approach of the course is practical and problem-oriented. The majority of the course will involve applying the learning to practical, real-world business situations that might be encountered through lecture, readings and interactive class participation.
International Finance
The course introduces the key elements that influence currency movements, and the methods used to Hedge exposure of the multinational firm to exchange rate Risk. After describing the theoretical basis for determining exchange rate movements, the course explores the use of Forwards, Futures, options, Money market hedges, and Swaps to protect the multinational firm. A series of cases are used to teach the appropriate use and costs of the hedging alternatives. The course describes economic and translation exposure and the use of international trade Financing instruments.
International Marketing
Consumer Behavior is a discipline that is rooted in the sciences of psychology, anthropology, economics, and marketing. It is the marketing aspect that is emphasized in this course. We will focus on the consumer/buyer as the central character in moving a product or service from the producer. Understanding what drives buyers to act, or not act, has far reaching implications for marketing from the R&D phase through the Point-of-purchase communication. Various decision impactors such as culture, price, needs and wants, personality, motives, perceptions, and peer pressure will be explored.
International Marketing II
The aim of this seminar is to explore the theory and practice of Marketing in a range of business environments. The course shows how Marketing has evolved as a business discipline and examines the opportunities, challenges and issues it faces today – both from a management perspective and from an external ‘societal’ standpoint. Teaching methods will include lectures and numerous, short business cases to be studied in small groups. Learning Strategic Marketing, students will see how they can develop, evaluate and implement a Strategic Marketing plan. The seminar’s interactive study will use current events, recent tools and other processes to demonstrate how they affect business at large on the global turf.
Introduction to Finance
This course introduces financial management theories and practices. It is designed to provide students with the analytical tools and techniques used in Financial accounting as applied to complex business situations. Cases in financial management with emphasis on Capital budgeting, financing, Asset management, financial analysis and the cost of capital are analyzed.
Negotiation & Conflict Resolution
The negotiation seminar is dedicated to improving the process of reaching agreement among individuals, organizations, and nations. It is grounded in the concern that conflicts, handled poorly, waste resources and undermine relationships. In an era of weapons of mass destruction, unresolved conflicts may also be a threat to life itself. Conflicts handled well can provide impetus for growth, change, and mutual benefit.
Risk Management
This course prepares the student for a future in Risk management. The course explores the theoretical and practical foundations of risk management as well as the latest developments of the risk management process. The general objectives of the course are to familiarize the student with the various definitions of risk, teaching why risk matters, how to measure risk, and how to manage risk by a scientific process.
Strategic Management
As organizations face increasingly competitive and complex business environments the nature of what constitutes an effective organization is becoming a vital question. Hierarchy is dead, but is there still a place for the hierarchical organization? Teamwork is today's essential ingredient, but in knowledge-based economies, are individuals the key to success? Decentralization is all the rage, but can centralization still add value? How can modern organizations respond to the increasing complexity they face on all fronts? Students will be able to describe a number of important issues that appear to influence organizational effectiveness they will learn to recognize and reflect on the interdependencies, influences and trade-offs between these issues and they will come to understand how the concept of organizational effectiveness is constantly changing and being shaped by changing societal and other macro-environmental factors. The module will be supported through a mixture of development methods ranging from guided background reading, short lectures, group work and problem solving, and the analysis of business videos and case studies.
Strategic Marketing
The aim of Marketing is to explore the theory and practice of Marketing in a range of business environments. It shows how Marketing has evolved as a business discipline and examines the opportunities, challenges and issues it faces today - both from a management perspective and from an external "societal" standpoint.
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I was looking for an English-language MBA program when I came across ISM. I read that it was based in Paris and I knew...