| Breaking into New Markets - DBA Seminar |
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As Globalization is upon us, it is time to evaluate and consider critical concerns and future potential associated with breaking into new markets. The seminar will give participants practical and up-to-date information on emerging markets. Particular emphasis will be placed on Big Emerging Markets (BEMs) and China. The 10 Big Emerging Markets are Mexico, Brazil, Argentina, South Africa, Poland, Turkey, India, Indonesia, South Korea, and China. The course aims to prepare students for global leadership through the application of various models and tools to evaluate the potential in new markets, decide modes of entry, and develop go-to-market plans.
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Location: 88, blvd de la Tour Maubourg
Contact:
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