| International Marketing - MBA Seminar |
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The aim of this seminar is to explore the theory and practice of Marketing in a range of business environments. The course shows how Marketing has evolved as a business discipline and examines the opportunities, challenges and issues it faces today – both from a management perspective and from an external ‘societal’ standpoint. Teaching methods will include lectures and numerous, short business cases to be studied in small groups. Learning Strategic Marketing, students will see how they can develop, evaluate and implement a Strategic Marketing plan. The seminar’s interactive study will use current events, recent tools and other processes to demonstrate how they affect business at large on the global turf.
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Location: 1A, ave de Lowendal
Contact:
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CALENDAR 
