International School Of Management
Fully accredited

ISM, a US state accredited university, is also proud to be accredited by ACBSP, the first of only two accreditation agencies in the U.S.A. to be recognized by the Council for Higher Education Accreditation. (CHEA).

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This glossary contains a list of terms used on this website and their definitions.

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Branding | Definition Branding | What Branding Means | Define: Branding

Branding

In marketing, the sum total of a company's value, including products, services, people, advertising, positioning, and culture.

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General Admissions

ISM Paris
148, rue de Grenelle
75007 Paris
France
Tel: + 33 (0)1 45 51 09 09
Fax: +33 (0)1 45 51 09 08
info@ism.edu

 

US Admissions

ISM New York
110 E 59th Street
23rd Floor
New York, NY 10022
USA
Tel : + 1 212 371 4144
info.ny@ism.edu