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Redefining Executive Education

The European Journal of Marketing is planning a special issue on Neuromarketing and is accepting submissions until December 31, 2016. “Neuromarketing is the application of neuroscientific methods, which includes both psychological and direct brain activity, to analyze and understand human behavior in relation to the practice of marketing (Lee, Broderick, & Champelain, 2007).

Click here for more information about the journal and/or the submission process