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Redefining Executive Education

Recently published Ethics and Neuromarketing: Implications for Market Research and Business Practice was co-edited by N. A. Pop, A. M. Iorga, C. Ducu, and ISM professor Andrew Thomas. The book “defines the rapidly emerging field of neuromarketing, at the crossroads of economics, neuroscience, consumer behavior, and cognitive psychology.” To see more information, go to http://www.springer.com/us/book/9783319456072