Abstract: The need to achieve patient satisfaction should make medical service providers realize the importance of healthcare marketing. Therefore, Hospitals, Clinics and Medical services should actively determine the needs of health care customers and tailor their services to meet those needs and to attract patients to use these services.
The purpose of this paper is to briefly review the literature about how the quality of medical services is perceived and to propose a research model in order to determine the degree of patient satisfaction with medical care.
Results showed that trust is the main antecedent of satisfaction in medical care and that improving communication skills and developing better patient rapport skills for dealing with adverse patient behavior are essential determinants of patient's satisfaction.
Baidu: The next big player in the search engine war Tim Lyons and Joanna Pan
Advertising Express, June, 2006. ICFAI University Press
Abstract: In the war for search engine optimization dominance, it is clear that the big global players like Yahoo and Google play a prominent role. What is less clear is the role of Baidu, the Chinese search engine. Given the sharp rise in internet usage amongst the Chinese population, anyone who ignores the role that this Chinese search plays does so at their own peril. The authors examine what might be involved in optimization strategies for Baidu and highlight some of the challenges this presents.
SME's and Search Engine Marketing Tim Lyons
Advertising Express, March 2006, ICFAI University Press
Abstract: The role of marketing communications in business is clear but remains unclear is how small and medium sized enterprises can leverage any of this benefit given their small size and buying power. Search Engine Optimization (SEO) presents a near cost free alternative to SME's in their quest for greater reach into the market. This paper reflects on a study that was done reviewing the top 100 SME's in the Australian market and exactly how many of them undertook any form of search engine optimization as part of their marketing efforts. Both on-page and off-page techniques were examined
The European Union legislation regarding abuses of
market power by firms Angeliki Papasava
International Journal of Management and Decision Making, Vol. 5, No. 4, 2004
Abstract: This paper examines the European Union legislation in terms of
protecting firms from market power abusers. To begin with, it describes what
competition is and gives an idea of monopolistic situations. Then it describes
various forms of market abuse and how they are tackled by the EU. It offers a
complete examination of various competitive situations including real cases
and how the EU confronted them. Finally, it sets a number of questions with
regards to the motive behind the EU legislation. Is it formulated in order to help
companies operate in a fair market, or is it done in order to shape the market
resulting in a controlled economy?
The next ‘killer ap’ has been here all along: case
studies as practical business applications William M. Shanahan
International Journal of Management and Decision Making, Vol. 5, No. 4, 2004
Abstract: The next ‘killer ap’ is a term the software development community
uses to describe its great quest for advancing technology by defining and
meeting users’ needs and wants and rapidly diffusing it throughout the market.
By making a computer application (program) that meets those needs and
making it is so ubiquitously available, it creates a flood of demand. Business
managers are also questing after killer aps, but of another kind. These aps are
neither confined to computers nor necessarily for new product development;
they are for aiding the firm with detecting problems and finding solutions.
The quest may seem quixotic, unless managers remember earlier ways of
discovery and learning. We bring in the business case study.
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