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Redefining Executive Education

Eleonora Cattaneo

Dr. Eleonora Cattaneo teaches Integrated Communications in the DBA and PhD programs at ISM. Her areas of expertise include strategic and international marketing as well as brand management and communications. She has global consulting experience in a variety of Fortune 500's: Fiat, CNH Industrial, Renault and Nestlé among others.

She has acted as in-house advisor to CMOs providing insights as well as support in deployment of new market entry strategies, brand repositioning and new product launches. She has been visiting professor at EM Lyon, the Helsinki School of Economics and Cranfield School of Management. Author of several publications and papers, among others: "Assessing the revival potential of brands from the past: how relevant is nostalgia in retrobranding strategies?" (with Carolina Guerini) in Journal of Brand Management. She holds a BA from Bristol University (UK), MBA at SDA Bocconi, PhD University of Pavia.