Laurent Yacoub graduated from the Blue Mountains International Hotel Management School in Australia with a degree in Hotel Management. He received a post-graduate degree from the International Hotel and Tourism Training Institute in Neûchatel, Switzerland, and a Master of Sciences in International Tourism and Hospitality Management at the University of Hertfordshire in England in addition to an MBA from the International Management Centre Association. Laurent is currently enrolled in ISM’s DBA program.

Throughout his career, Laurent has worked in many famous Australian, Parisian, and Lebanese hotels, such as the InterContinental Paris Le Grand, the Swiss Grand Hotel Bondi Beach Sydney, and the Marriott Hotel in Beirut. From 2007 to 2009, he held the position of Deputy Hotel Director in a 5-star boutique hotel on the Champs Elysées, Hotel Balzac, while also working as a part-time lecturer at the Ecôle Hôtelière de Savignac in France. Laurent currently lives in Beirut where he launched his own hotel and travel consultancy agency, LBY BROWN/Travel Sense, and he is a full-time lecturer at the Faculty of Business and Management’s School of Tourism and Hotel Management at the University of Balamand.