The purpose of this course is to focus on the field of integrated digital marketing. In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. In recent years, digital technology has effectively transformed the marketing arena. However, the fundamentals of marketing have not changed. Moreover, digital technology has created tools that can now be used in the development of marketing tactics and strategy. Participants will complete the course with a comprehensive knowledge of and experience in how to develop an integrated marketing strategy, from formulation to implementation. This course will deal with all aspects of marketing and will equip students to deal with the digital marketing environment. At the same time, it offers practical, hands-on exposure to "real" marketing challenges faced by businesses operating globally in the technological era.
INTERESTED IN JOINING THIS COURSE?
Join this course as part of a degree program or to earn an International Executive Certificate. Speak with an admissions officer to learn more.
If you are an ISM student or alumnus, you can join this course by logging on to MyISM here.