Alison Pearce teaches New Product Development at ISM. She is also Associate Professor of Strategic Entrepreneurship at Newcastle Business School, Affiliate Professor at Grenoble Ecole de Management and Maitre des Conferences at Universite Grenoble Alpes (France), and teaches regularly at the University of Ljubljana in Slovenia. 

Dr. Pearce is a Senior Fellow of the Higher Education Academy. One of the original cohort of British Erasmus students sent abroad in 1987, she spent 15 years living and working internationally in marketing, design, and product development culminating in Head of Innovation and Business Development and running her own marketing and design consultancy. She holds a DBA in Strategic Entrepreneurship in International Business from Newcastle Business School, and her work has been published in academic journals, industry magazines, books, blogs, and news media.

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