Redefining Executive Education

Dr. Fernando Serra
Dr. Fernando Serra is professor at HSM Educação, and a professor of strategic management at the Graduate School of Management at Universidade Nove de Julho in São Paulo, Brazil. He holds a doctoral degree in engineering from Rio de Janeiro Pontifical Catholic University.
He is the author of 12 books about strategy and related topics; furthermore, he recently collaborated with Philip Kotler at the World Marketing Summit. Before his academic career he worked as an executive for industrial companies in and outside Brazil.