Redefining Executive Education

News from ISM

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Professor Ivonne Chirino-Klevans

ivonne kelvans

I consider myself a life-long learner. If there is anything I am passionate about, I look for a way to get formal education in that area.

Growing up, I was an elite gymnast competing for my country (Mexico) in international events like world championships and Pan American games. That resulted in my getting an athletic scholarship to study and train in the US. When I retired from gymnastics, I realized that there was a gap in mental training for athletes. That is when I decided to study psychology.

During my studies, I had inspiring professors who mentored me and opened opportunities to do research in animal models of Alzheimer’s disease. I loved research, and my professors nurtured that love as well. At the same time, I focused on sports psychology. I finished my undergraduate as well as master’s degrees with honors and started my professional life in sports psychology. I also started to work in training and development in the corporate world and realized the need for an MBA. After getting my MBA, I discovered that I very much enjoyed teaching, and it was clear to me that if I wanted to succeed in academia I needed a PhD. I got a position as Department Head of a Psychology and Management program at a prestigious university in Mexico. Then, I looked for international opportunities to diversify my expertise and was hired as Assistant Dean of Executive Education at Duke University in the US. Such experiences allowed me to discover the importance of developing skills and abilities aligned with corporate strategies.

The forthcoming issue of the International Journal of Teaching and Case Studies with include ISM Class of 2016 PhD alumnus Khaled Zayed’s article, “Information Security Awareness: Managing Web, Mobile & Endpoint Security; Overcoming the Challenges of Bring Your Own Device (BYOD),” based on his PhD dissertation submitted for graduation. It will also have work co-authored by PhD candidate Raphael Schlup with PhD alumnus (Class of 2015) and ISM professor Michael Neubert titled “How European Tier-One Automotive Suppliers Evaluate and Select Efficient Market Entry Modes to India.” Another article that Michael worked on, this time with PhD candidate Moritz Stuetzel, “Africa: Are Small- and Medium-Sized Enterprises Wasting Chances?,” will also be printed in this issue. Lastly, ISM professor Daphne Halkias is also featured with her article “Measuring the Creativity of Marketing vs. Non-Marketing Professionals in South Africa,” co-written with Angela Watson.

John Welch successfully defended his PhD dissertation with honors on October 11, 2016. The title was "Extending a Contingency Theory of Enterprise Risk Management for Financial Services Firms: A Multiple Case Study.” The jury was made up of Professor Daphne Halkias (thesis adviser), Professor Jack Hampton (second examiner), and Professor César Baena (ISM Dean and Director of Doctoral Research).

Learn more about our PhD program today.

ISM PhD candidate Conrad Fernandes has been appointed to teach two classes at the New York campus of Columbia University's School of Professional Studies. This fall he will be teaching Operations Management as part of their Executive Masters of Science program, and next spring he will teach Strategic Risk Management as part of their Master of Science in Enterprise Risk Management program.

Learn more about our PhD program today.

By Dr Paul Loh, 28 August 2016

Customer Relationship Management (CRM) is a core business strategy integrating internal functions with external networks so as to generate value for customers at a profit. It is an enabler of customer life cycle which consist of 3 core processes: 1) customer acquisition, 2) customer retention, and 3) customer development (Buttle, 2012). This process entail answers to some key CRM related questions:

  1. Which customers should be targeted for retention?
  2. What customer retention strategies should be used?
  3. How will customer retention performance be measured?

 To read more, downlaod Dr Paul Loh's article below.