Redefining Executive Education

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ISM PhD candidate Conrad Fernandes has been appointed to teach two classes at the New York campus of Columbia University's School of Professional Studies. This fall he will be teaching Operations Management as part of their Executive Masters of Science program, and next spring he will teach Strategic Risk Management as part of their Master of Science in Enterprise Risk Management program.

Learn more about our PhD program today.

By Dr Paul Loh, 28 August 2016

Customer Relationship Management (CRM) is a core business strategy integrating internal functions with external networks so as to generate value for customers at a profit. It is an enabler of customer life cycle which consist of 3 core processes: 1) customer acquisition, 2) customer retention, and 3) customer development (Buttle, 2012). This process entail answers to some key CRM related questions:

  1. Which customers should be targeted for retention?
  2. What customer retention strategies should be used?
  3. How will customer retention performance be measured?

 To read more, downlaod Dr Paul Loh's article below.



In a recent article published by The Wall Street Journal, ISM’s Professor Ivo Pezzuto (professor of business economics at Catholic University of Milan, Italy) adds a valuable voice to the discussion on the risks investors are willing to take after a financial loss. The article examines two contrasting theories and makes some thought-provoking observations on the mind of the modern trader. To read the article, go to  this link

See more news about ISM's faculty here.

ISM’s Dean and Director of Doctoral Research César Baena presented at the IACBE 2016 European Regional Assembly Conference in Paris on October 14, 2016. His presentation looked at innovative ways to introduce Integrative Thinking in the curricula of international business schools with campuses in various countries. He discussed how to hone students’ Integrative Thinking skills by introducing cross-disciplinary projects in reverse engineering, generative reasoning, and causal modeling. The conference, hosted by the American Business School in Paris, took place on October 14 and 15. Its theme was "Beyond the Classroom Walls: The Future of Business Education." For more information, go to this link.

See more news about ISM's faculty here.

The 16th World Congress of Anesthesiologists was held in the Hong Kong Convention Centre from August 28 to September 2. The congress was a global platform which focused on highlighting the history and role of anesthesia and its practitioners in today’s global healthcare arena. The video (linked below) features the current chair of the World Federation of Societies of Anesthesiologists (WFSA) Dr. Bisola Onajin-Obembe, ISM PhD candidate. The video chronicles the impressive efforts being made around the world to meet the healthcare needs of a growing economy and highlights some of Dr. Bisola Onajin-Obembe’s personal efforts.

Video clip: 16th World Congress of Anesthesiologists Hong Kong


See also: Profile - Dr. Bisola Onajin-Obembe 

See more news about ISM's faculty here.