Abstract: The purpose of this qualitative study utilizing a narrative inquiry was to gain a deeper understanding of the daily challenges for business survival faced by women micro-entrepreneurs in the Niger Delta region. A narrative inquiry method was utilized to meet the study’s purpose and collect data through storytelling from women entrepreneurs in the Niger Delta about their daily business experiences. A narrative analysis of critical events was utilized to supplement the face-to-face interviews on participants’ life experiences with the phenomena under study. Data collection methods also included field notes and video recordings of the participants’ storytelling. More information about women-owned microenterprises is critical and significant to inform policymakers that women are an economic force contributing to Nigeria’s economy. This study brings new data to the existing literature, highlights new ways of looking at women’s involvement in entrepreneurship, and should add significant value to women’s entrepreneurship literature. Through this study, practical strategies are suggested to facilitate this set of women micro-entrepreneurs success and well-being. Finding ways to overcome daily business challenges will help them realize an improved economic and personal life for themselves and their families.

Read more in the July 2021 issue of the ISM Journal of International Business (Pages 12-20).

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