Abstract: This article analyzes the research problem of price-setting strategies for product innovations in the MedTech industry. It is based on the conceptual framework of price-setting practices, strategies, and models. A multiple case study research is then performed on six medical technology companies, focusing on how they set their initial product price for a new technology solution to either existing medical conditions or technology limitations. The research results show that MedTech companies opt for competition-informed price practices and buy pricing models. The pricing strategies vary between skimming and market-based pricing strategies. Price innovations are limited due to regulation and financial considerations.

Read more in the November 2017 issue of the ISM Journal of International Business (Pages 27-34).

More articles

The Silent Struggle: Mental Health as the Invisible Dimension of Diversity

by Tabea Dahn

It is widely said that “diversity is about more than race.” But people often think about social class, generational differences,…

Read More

Women Speed Up: Advancing Tech Education for Women in Bolivia

by Tatiana Claudia Rengel Tarquino
Years ago, I had the pleasure of studying at the International School of Management (ISM). It was a great experience with…

Read More

Developing Servant Leadership Dexterity

by Maria Pressentin, PhD Alumnus

In my past decade of interactions with leaders, and in my research on the manifestation of leadership styles, I have noticed that…

Read More

Our Accreditation

  • ATHEA Accreditation

Our Recognition

  • US State Authority to
    Confer Diplomas
  • Status with the French
    Ministry of Education
  • Établissement d'enseignement
    supérieur privé technique

Our Membership