DBA alumnus Russell Zwanka published a book on marketing titled So, how do I do this Marketing thing? Released in December 2018, the book “was developed to cover the human side of marketing, business, and life” and it “combines the best of advice and tips garnered over a lifetime of customer connectivity, engagement, selling, merchandising, marketing, and advertising.” Learn more and purchase a copy here.

More news from ISM

ISM DBA Alumnus Authors Article in Journal of Enterprising Communities: People and Places in the Global Economy

Feb 22, 2021
in News from ISM

ISM DBA alumnus James Museba co-authored an article titled “Customer Perception of Adoption and Use of Digital Financial Services…

Read More

ISM Professor Interviewed About the European Central Bank and Italian Economy

Feb 22, 2021
in News from ISM

Professor Ivo Pezzuto was interviewed by Stansberry Research in New York about the conditions of the European Central Bank and if it…

Read More

ISM Doctoral Candidate Interviewed in Forbes Magazine About Transforming the Coffee Industry

Feb 22, 2021
in News from ISM

ISM doctoral candidate Calvin Harris was interviewed by Forbes Magazine about transforming the coffee industry, starting with the…

Read More

Our Accreditation

Our Recognition

  • US State Authority to
    Confer Diplomas
  • Status with the French
    Ministry of Education
  • Établissement d'enseignement
    supérieur privé technique

Our Membership