DBA alumnus Russell Zwanka published a book on marketing titled So, how do I do this Marketing thing? Released in December 2018, the book “was developed to cover the human side of marketing, business, and life” and it “combines the best of advice and tips garnered over a lifetime of customer connectivity, engagement, selling, merchandising, marketing, and advertising.” Learn more and purchase a copy here.
More news from ISM
ISM Professor Co-Authors HBR Article on Empathy and Accountability in the Workplace
Mar 21, 2023
in News from ISM
Professor Noémie Le Pertel recently co-authored an article in Harvard Business Review titled "6 Questions to Ask Yourself When…
ISM PhD Alumnus Publishes Study on the Evolving Landscape of B2B Sales Professionals
Mar 21, 2023
in News from ISM
PhD alumnus Laurent Yacoub co-authored an article titled "The present and future of the B2B sales profession" in the Journal of…
ISM PhD Alumnus Authors Article in International of Journal Productivity and Quality Management
Mar 21, 2023
in News from ISM
PhD alumnus Anthony Bagherian authored an article in the International Journal of Productivity and Quality Management. The article,…