DBA alumnus Russell Zwanka published a book on marketing titled So, how do I do this Marketing thing? Released in December 2018, the book “was developed to cover the human side of marketing, business, and life” and it “combines the best of advice and tips garnered over a lifetime of customer connectivity, engagement, selling, merchandising, marketing, and advertising.” Learn more and purchase a copy here.

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ISM PhD Alumnus Paul Bailo Speaks at Hack AI 2021 Event

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in News from ISM

PhD alumnus Paul Bailo was a key speaker at the Hack AI event in 2021. HackAI is a student-run annual hackathon organized by the…

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ISM PhD Alumnus Anthony Bagherian Speaks at Conference at OP Jindal University in India

Jan 24, 2022
in News from ISM

PhD alumnus Anthony Bagherian was a keynote speaker at the 2nd International Conference “Role of Innovation, Entrepreneurship, and…

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ISM PhD Alumnus Appointed Director of the School of Business at IGlobal University

Jan 17, 2022
in News from ISM

PhD alumnus Mark Robinson was appointed Director of the School of Business at IGlobal University. 

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