DBA Alumnus Publishes Book on Marketing

DBA alumnus Russell Zwanka published a book on marketing titled So, how do I do this Marketing thing? Released in December 2018, the book “was developed to cover the human side of marketing, business, and life” and it “combines the best of advice and tips garnered over a lifetime of customer connectivity, engagement, selling, merchandising, marketing, and advertising.” Learn more and purchase a copy here.