In collaboration with PhD alumnus and professor Michael Neubert, ISM’s IMBA student Benjamin Cohen publishes article titled “Price-Setting Strategies for Product Innovations in the MedTech Industry.” The article discusses how technology companies “set their initial product price for a new technology solution to either existing medical conditions or technology limitations.” Furthermore, both authors find many “advantages and disadvantages to the price-setting practices, strategies, and models.” To read more, go to page 441 on: http://euromed2017.com/bop2017.pdf 

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