ISM DBA candidate Vladimir Korovkin co-authored a book titled From Rhino to Unicorn: How Fortune 500 Companies can Evolve for the Digital Era. The book discusses how "rhinos," or corporations with long-established business models, can become "unicorns," digitally innovative companies that can capture markets.
Korovkin, along with his co-author, draws on personal experience and analyses of over 40 case studies to determine how incumbent companies can maintain an edge against new competitors.
To learn more or purchase the book, click here.
