Dr. Bernhard Koelmel, Chair of the Strategic Technology Management Department at ISM, delivered a keynote speech on the evolution of AI in marketing at the joint conference of Microsoft and the German Marketing Association (bvik). The event, held on February 1, 2024, in Munich, Germany, saw a gathering of over 1,200 participants keen on exploring B2B best practices within the industry.
Titled “Das Pferd frisst keinen Gurkensalat* - KI-Sweetspot zur Gestaltung der Jobs to be done” (*The horse doesn't eat cucumber salad - AI sweet spot for designing jobs to be done), Dr. Koelmel’s presentation focused on leveraging AI for enhanced decision-making and productivity in marketing strategies.
