PhD alumnus Diana Derval authored a book titled The Right Sensory Mix: Decoding Customers' Behavior and Preferences. The book discusses the latest findings on sensory marketing, a tool that aims to appeal to an audience using one of the five senses. It also includes predictive techniques for marketing managers and hands-on business cases from prominent companies. 

Derval is the chair of DervalResearch and is a Harvard Business Review contributor, award-winning author, and patented inventor.

Learn more about her book here.

More news from ISM

ISM Department Chair Participates in 512CMG Digital’s Roundtable About Industrial Transformation

Feb 13, 2024
in News from ISM

ISM Strategic Technology Management Department Chair Dr. Bernhard Koelmel had the privilege of participating in 512MG Digital’s…

Read More

ISM Finance Department Chair Co-Authors Article in Heliyon

Feb 12, 2024
in News from ISM

Dr. Cristophe Schinckus co-authored an article in Heliyon. The article entitled “Does tourism reduce the shadow economy? An…

Read More

ISM PhD Alumnus Publishes Article in Total Quality Management & Business Excellence Journal

Feb 12, 2024
in News from ISM

PhD alumnus Anthony Bagherian published an article in Total Quality Management & Business Excellence’ Journal. The article titled…

Read More

Our Accreditation

  • ATHEA Accreditation

Our Recognition

  • US State Authority to
    Confer Diplomas
  • Status with the French
    Ministry of Education
  • Établissement d'enseignement
    supérieur privé technique

Our Membership