PhD alumnus Emad Abou-Elgheit published an article in the International Journal of Electronic Marketing and Retailing. In the article titled “Affect-based and personality-based trust and risk in social commerce” Abou-Elgheit examines the “affect (emotional) and personality factors that impact consumers' trust, risk, and intention to purchase in a social electronic commerce context.” Read the full text here.

More news from ISM

ISM Professor Publishes Article on AI and the Future of Marketing

Oct 09, 2024
in News from ISM

Dr. Ivo Pezzuto, professor of Global Economics at ISM, has published an article on AI and the future of marketing based on an…

Read More

ISM Professor to Speak at Quantum Effects Trade Fair in Stuttgart

Oct 03, 2024
in News from ISM

Professor Bernhard Koelmel, Chair of Strategic Technology and Innovation Management at ISM, will be a key speaker at the Quantum…

Read More

ISM Professor Publishes Paper on German Automotive Suppliers and Commoditization Risks in Commodities

Oct 03, 2024
in News from ISM

Professor Bernhard Koelmel has co-authored a paper titled "Are German Automotive Suppliers in the Commodity Trap? Risks and…

Read More

Our Accreditation

  • ATHEA Accreditation

Our Recognition

  • US State Authority to
    Confer Diplomas
  • Status with the French
    Ministry of Education
  • Établissement d'enseignement
    supérieur privé technique

Our Membership