PhD alumnus Emad Abou-Elgheit published an article in the International Journal of Electronic Marketing and Retailing. In the article titled “Affect-based and personality-based trust and risk in social commerce” Abou-Elgheit examines the “affect (emotional) and personality factors that impact consumers' trust, risk, and intention to purchase in a social electronic commerce context.” Read the full text here.
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Upcoming events and important dates
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Pitch in Paris 2019
The International School of Management (ISM) will be hosting its third annual business pitch competition, Pitch in Paris, on December 12, 2019. This competition will give aspiring entrepreneurs the...
