PhD alumnus Emad Abou-Elgheit published an article in the International Journal of Electronic Marketing and Retailing. In the article titled “Affect-based and personality-based trust and risk in social commerce” Abou-Elgheit examines the “affect (emotional) and personality factors that impact consumers' trust, risk, and intention to purchase in a social electronic commerce context.” Read the full text here.
ISM PhD Alumnus Publishes Article in International Journal of Electronic Marketing and Retailing
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