PhD alumnus Diana Derval recently published a book titled Frontiers in Product Innovation Strategy. In her book, she discusses a new way to develop innovation growth strategies rooted in advances in management and behavioral science. She also reveals real strategy business cases from various industries and geographical markets.
This guide aims to benefit leaders in charge of new markets, product strategy and portfolio, product and client experience, innovation roadmap and management, digital transformation, and R&D. It is paired with an online self-paced course that invites leaders to rethink their approach to product strategy and deliver people and planet-friendly innovations.
Learn more and purchase a copy here.
