PhD alumnus Laurent Yacoub co-authored an article in the Journal of Marketing for Education titled "The impact of COVID-19 on marketing for higher education institutions in developing countries: the case of Lebanon." The article discusses the impact of COVID-19 on the way higher education institutions market in Lebanon, and the marketing practices institutions used during the pandemic.

To access the article, click here

More news from ISM

ISM DBA Alumnus Featured in the Operations Council™ 'Meet the COO' Series

Nov 04, 2023
in News from ISM

DBA alumnus Courtney Rottman, who is the current COO of Care Technology at Evernorth Health Services, was recently spotlighted in…

Read More

ISM Department Chair Keynote Speaker at ICYREB 2023

Nov 04, 2023
in News from ISM

Finance Department Chair Christophe Schinckus was the keynote speaker at the International Conference for Young Researchers in…

Read More

ISM PhD Alumnus Co-authors Article in AIMS Energy Journal

Oct 19, 2023
in News from ISM

PhD Alumnus Anthony Bagherian, along with co-authors Mark Gershon and Sunil Kumar, recently had their article "Unveiling the nexus…

Read More

Our Accreditation

  • ATHEA Accreditation

Our Recognition

  • US State Authority to
    Confer Diplomas
  • Status with the French
    Ministry of Education
  • Établissement d'enseignement
    supérieur privé technique

Our Membership