PhD alumnus Diana Derval has created an online course exploring the impact of color on product design and consumer behavior. Drawing from her book, Designing Luxury Brands: The Science of Pleasing Customers’ Senses, the course provides a deep understanding of the Science of Colors, through experiments, scientific findings, and business cases from various countries and industries, including fashion, automotive, luxury, real estate, retail, and cosmetics.

Diana Derval, PhD, EMBA, is Chair and Research Director of DervalResearch, a Harvard Business Review contributor, and a jury member for CES Asia Innovation Awards. She holds a patent for the Hormonal Quotient® (HQ), nominated for the Edison Awards, and the Derval Color Test®, taken by over 10 million people. She is also a member of the Society for Behavioral Neuroendocrinology. 

Diana turns neuroscientific breakthroughs into powerful business frameworks to identify, understand, and predict human traits, motivations, and behavior. She has accelerated the development of Fortune 500 firms including Sephora, Michelin, Sofitel, Ubisoft, Philips, and L'Oréal. She teaches Innovation, Luxury, Design Thinking, and Neurosciences at Sorbonne Business School, IFA, Fudan/MIT, and Donghua University. Over 25,000 professionals enjoyed her inspirational lectures, TEDx talks, and workshops from Paris to Shanghai.

Read more about the Science of Colors course here.

More news from ISM

ISM Department Chair Participates in 512CMG Digital’s Roundtable About Industrial Transformation

Feb 13, 2024
in News from ISM

ISM Strategic Technology Management Department Chair Dr. Bernhard Koelmel had the privilege of participating in 512MG Digital’s…

Read More

ISM Finance Department Chair Co-Authors Article in Heliyon

Feb 12, 2024
in News from ISM

Dr. Cristophe Schinckus co-authored an article in Heliyon. The article entitled “Does tourism reduce the shadow economy? An…

Read More

ISM PhD Alumnus Publishes Article in Total Quality Management & Business Excellence Journal

Feb 12, 2024
in News from ISM

PhD alumnus Anthony Bagherian published an article in Total Quality Management & Business Excellence’ Journal. The article titled…

Read More

Our Accreditation

  • ATHEA Accreditation

Our Recognition

  • US State Authority to
    Confer Diplomas
  • Status with the French
    Ministry of Education
  • Établissement d'enseignement
    supérieur privé technique

Our Membership