PhD alumnus Diana Derval has created an online course exploring the impact of color on product design and consumer behavior. Drawing from her book, Designing Luxury Brands: The Science of Pleasing Customers’ Senses, the course provides a deep understanding of the Science of Colors, through experiments, scientific findings, and business cases from various countries and industries, including fashion, automotive, luxury, real estate, retail, and cosmetics.

Diana Derval, PhD, EMBA, is Chair and Research Director of DervalResearch, a Harvard Business Review contributor, and a jury member for CES Asia Innovation Awards. She holds a patent for the Hormonal Quotient® (HQ), nominated for the Edison Awards, and the Derval Color Test®, taken by over 10 million people. She is also a member of the Society for Behavioral Neuroendocrinology. 

Diana turns neuroscientific breakthroughs into powerful business frameworks to identify, understand, and predict human traits, motivations, and behavior. She has accelerated the development of Fortune 500 firms including Sephora, Michelin, Sofitel, Ubisoft, Philips, and L'Oréal. She teaches Innovation, Luxury, Design Thinking, and Neurosciences at Sorbonne Business School, IFA, Fudan/MIT, and Donghua University. Over 25,000 professionals enjoyed her inspirational lectures, TEDx talks, and workshops from Paris to Shanghai.

Read more about the Science of Colors course here.

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