Professor Michael Neubert and DBA alumnus Yin Yu Lum Gousgounis co-authored an article in the December 2019 issue of the Journal of Revenue and Pricing Management. The study titled “Price-setting strategies and practice for medical devices used by consumers” examines how and why price-setting strategies are established for Home Health and Direct to Consumer (HHDTC) medical devices using a multiple case study methodology and Professor Neubert’s framework. Read the abstract and download a copy here.

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Upcoming events and important dates

  • Pitch in Paris 2019

    The International School of Management (ISM) will be hosting its third annual business pitch competition, Pitch in Paris, on December 12, 2019. This competition will give aspiring entrepreneurs the...

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