ISM Professor and DBA Alumnus Co-Author Article in the Journal of Revenue and Pricing Management

Professor Michael Neubert and DBA alumnus Yin Yu Lum Gousgounis co-authored an article in the December 2019 issue of the Journal of Revenue and Pricing Management. The study titled “Price-setting strategies and practice for medical devices used by consumers” examines how and why price-setting strategies are established for Home Health and Direct to Consumer (HHDTC) medical devices using a multiple case study methodology and Professor Neubert’s framework. Read the abstract and download a copy here.