ISM professor Ken Wong published a book earlier this year on Partial Least Squares Structural Equation Modeling (PLS-SEM). The book is titled Mastering Partial Least Squares Structural Equation Modeling (PLS-SEM) with Smartpls in 38 Hours. Written with graduate students and marketing practitioners in mind, the book is an easy-to-read, entry-level PLS-SEM guide filled with business examples, downloadable datasets for practice, and step-by-step guidelines for advanced PLS-SEM procedures in SmartPLS. Learn more and purchase a copy here.
More news from ISM
2017-2018 Teaching Excellence Award Winner Announced
Nov 08, 2019
in News from ISM
ISM is pleased to announce the winner of the Teaching Excellence Award for the 2017-2018 academic year: Professor Tobias de Coning.…
ISM PhD Candidate Guest Speaker at Wenzhou-Kean University
Nov 08, 2019
in News from ISM
On September 21 2019, ISM PhD candidate Guenther Klein delivered a guest presentation about trends in operations and supply chain…
ISM PhD Alumnus Publishes Article in STEP Journal
Oct 21, 2019
in News from ISM
ISM PhD alumnus Sara Adami-Johnson published an article in STEP Journal. Published in the October 2019 issue, the article titled…
Upcoming events and important dates
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Pitch in Paris 2019
The International School of Management (ISM) will be hosting its third annual business pitch competition, Pitch in Paris, on December 12, 2019. This competition will give aspiring entrepreneurs the...
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ISM Paris Networking Event | Nov 27, 2019 - 5:30-7:30 PM | Paris, France
Join us for our fall networking event at our Paris HQ on Nov 27, 2019! We invite our master's and doctoral students to come and mingle with alumni, faculty, and guests. Prospective students can...
