ISM Professor Authors Book on PLS-SEM

ISM professor Ken Wong published a book earlier this year on Partial Least Squares Structural Equation Modeling (PLS-SEM). The book is titled Mastering Partial Least Squares Structural Equation Modeling (PLS-SEM) with Smartpls in 38 Hours. Written with graduate students and marketing practitioners in mind, the book is an easy-to-read, entry-level PLS-SEM guide filled with business examples, downloadable datasets for practice, and step-by-step guidelines for advanced PLS-SEM procedures in SmartPLS. Learn more and purchase a copy here.