ISM professor Ken Wong published a book earlier this year on Partial Least Squares Structural Equation Modeling (PLS-SEM). The book is titled Mastering Partial Least Squares Structural Equation Modeling (PLS-SEM) with Smartpls in 38 Hours. Written with graduate students and marketing practitioners in mind, the book is an easy-to-read, entry-level PLS-SEM guide filled with business examples, downloadable datasets for practice, and step-by-step guidelines for advanced PLS-SEM procedures in SmartPLS. Learn more and purchase a copy here.
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ISM Professor and DBA Alumnus Co-Author Article in the Journal of Revenue and Pricing Management
Dec 30, 2019
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Professor Michael Neubert and DBA alumnus Yin Yu Lum Gousgounis co-authored an article in the December 2019 issue of the Journal of…
ISM Academic Director Attends ACBSP Region 8 Fall Conference in Prague
Nov 29, 2019
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ISM’s Director of Academic Affairs Matthew Andrews attended the ACBSP Region 8 Fall Conference held from November 14-17, 2019 in…
Call for Submissions: Perspectives Spring 2020 Edition
Nov 22, 2019
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ISM is working on the second edition of our DI-focused digital magazine, Perspectives. We are currently accepting articles related…
Upcoming events and important dates
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Pitch in Paris 2019
The International School of Management (ISM) will be hosting its third annual business pitch competition, Pitch in Paris, on December 12, 2019. This competition will give aspiring entrepreneurs the...
