ISM professor Ken Wong published a book earlier this year on Partial Least Squares Structural Equation Modeling (PLS-SEM). The book is titled Mastering Partial Least Squares Structural Equation Modeling (PLS-SEM) with Smartpls in 38 Hours. Written with graduate students and marketing practitioners in mind, the book is an easy-to-read, entry-level PLS-SEM guide filled with business examples, downloadable datasets for practice, and step-by-step guidelines for advanced PLS-SEM procedures in SmartPLS. Learn more and purchase a copy here.

More news from ISM

ISM Leaders to Attend the Shaping the Future Global Conference 2023

Sep 20, 2023
in News from ISM

From October 5-7, the ISM community will have a significant presence at the Shaping the Future Global Conference (SFGC2023). Taking…

Read More

ISM PhD Alumnus Special Guest of Honor at COREN Engineering Assembly

Aug 08, 2023
in News from ISM

PhD alumnus Iyiola Omisore served as the Special Guest of Honor to inaugurate the 31st COREN Engineering Assembly held from August…

Read More

ISM DBA Alumnus Publishes Dissertation on the Sustainability of Born-Global Firms

Aug 08, 2023
in News from ISM

ISM DBA alumnus Laurent Dorey has published his dissertation titled "Sustainability of Born Global Firms: Leveraging Diversity for…

Read More

Our Accreditation

  • ATHEA Accreditation

Our Recognition

  • US State Authority to
    Confer Diplomas
  • Status with the French
    Ministry of Education
  • Établissement d'enseignement
    supérieur privé technique

Our Membership