ISM professor Ken Wong published a book earlier this year on Partial Least Squares Structural Equation Modeling (PLS-SEM). The book is titled Mastering Partial Least Squares Structural Equation Modeling (PLS-SEM) with Smartpls in 38 Hours. Written with graduate students and marketing practitioners in mind, the book is an easy-to-read, entry-level PLS-SEM guide filled with business examples, downloadable datasets for practice, and step-by-step guidelines for advanced PLS-SEM procedures in SmartPLS. Learn more and purchase a copy here.
More news from ISM
ISM Department Chair Participates in 512CMG Digital’s Roundtable About Industrial Transformation
Feb 13, 2024
in News from ISM
ISM Strategic Technology Management Department Chair Dr. Bernhard Koelmel had the privilege of participating in 512MG Digital’s…
ISM Finance Department Chair Co-Authors Article in Heliyon
Feb 12, 2024
in News from ISM
Dr. Cristophe Schinckus co-authored an article in Heliyon. The article entitled “Does tourism reduce the shadow economy? An…
ISM PhD Alumnus Publishes Article in Total Quality Management & Business Excellence Journal
Feb 12, 2024
in News from ISM
PhD alumnus Anthony Bagherian published an article in Total Quality Management & Business Excellence’ Journal. The article titled…