ISM Professor Ken Wong recently published a new textbook titled ”Omni-Channel Retailing: A Strategy for Retailers to Thrive in the COVID-19 Pandemic and Beyond.” In the book, Wong gives valuable insights to help retailers and retail students understand the importance of delivering a seamless, cohesive, and contextual customer experience throughout the shopping journey. The book addresses today's retailers' challenges and gives new ideas for implementation.

Learn more and find the book here.

More news from ISM

ISM PhD Alumnus Authors New Book About Sensory Marketing

Apr 29, 2022
in News from ISM

PhD alumnus Diana Derval authored a book titled The Right Sensory Mix: Decoding Customers' Behavior and Preferences. The book…

Read More

IMBA Alumnus Edits Memoir

Apr 26, 2022
in News from ISM

IMBA alumnus Malinee Bheenick was an editor and proofreader for the book The Louisiana Beauty Queen (released November 2021).…

Read More

ISM Professor Contributes to Article in TIME Magazine

Apr 22, 2022
in News from ISM

Professor Ivo Pezzuto contributed to an article in TIME magazine titled "Sanction on Russa Will Hurt—and Help—the World's…

Read More

Our Accreditation

  • ATHEA Accreditation

Our Recognition

  • US State Authority to
    Confer Diplomas
  • Status with the French
    Ministry of Education
  • Établissement d'enseignement
    supérieur privé technique

Our Membership