ISM Professor Ken Wong recently published a new textbook titled ”Omni-Channel Retailing: A Strategy for Retailers to Thrive in the COVID-19 Pandemic and Beyond.” In the book, Wong gives valuable insights to help retailers and retail students understand the importance of delivering a seamless, cohesive, and contextual customer experience throughout the shopping journey. The book addresses today's retailers' challenges and gives new ideas for implementation.

Learn more and find the book here.

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