ISM’s PhD Alumnus and Professor Publishes Book

ISM’s PhD alumnus and professor Michael Neubert published a book with the University of Chicago Press Books. The book is titled “Global Market Strategies: How to Turn Your Company Into a Successful International Enterprise.” Michael Neubert, “a renowned expert in global business strategy, outlines the principles that underlie a successful international venture: development of a custom-fit internationalization strategy; selection of foreign markets and structured market entry processes; design of market growth strategies; intercultural management and international corporate management; and the carrying out of market exits.” To find out more about the book, go to: http://press.uchicago.edu/ucp/books/book/distributed/G/bo18374875.html