PhD Alumnus Michael Neubert Presents Three Papers

ISM PhD alumnus and professor Michael Neubert presented three conference articles at the 10th annual conference of the EuroMed Academy of Business which took place on September 13th -15th, 2017 in Rome. The papers that he presented were titled “How Lean Global Start-Ups Select their Pricing Strategies, Practices and Models”. He co-authored “Price-Setting Strategies for Product Innovations in the MedTech Industry” along with ISM’s IMBA student Benjamin Cohen. He also co-authored “Lean Internationalization of Born Global Firms” with Van Der Krogt, S. This year’s conference focuses on “Global and national business theories and practice: bridging the past with the future.” For more information about the EMAB Conference, visit : http://euromed2017.com/