ISM PhD alumnus and professor Michael Neubert presented three conference articles at the 10th annual conference of the EuroMed Academy of Business which took place on September 13th -15th, 2017 in Rome. The papers that he presented were titled “How Lean Global Start-Ups Select their Pricing Strategies, Practices and Models”. He co-authored “Price-Setting Strategies for Product Innovations in the MedTech Industry” along with ISM’s IMBA student Benjamin Cohen. He also co-authored “Lean Internationalization of Born Global Firms” with Van Der Krogt, S. This year’s conference focuses on “Global and national business theories and practice: bridging the past with the future.” For more information about the EMAB Conference, visit : http://euromed2017.com/
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